Over 10 years we help companies reach their financial and branding goals. Maxbizz is a values-driven consulting agency dedicated.




411 University St, Seattle


A leading FMCG company required Decision Point’s help in optimizing DME spend and improving sales. Check out how our Marketing Mix Models enabled it!
01. Business Challenge

A leading FMCG client wanted to determine the optimal allocation of the DME spend and interventions to improve their Ready-To-Drink Tea sales. 

02. Approach

Our approach involved two phases – Discovery & Development.

Decision Point experts also applied advanced Bayesian Regression techniques to estimate baseline volume, volume lifts. 

03. Impact

The impact of Decision Point’s Marketing Mix Models to our client – a leading FMCG company included: 

  • Improving their allocation strategy and planning the yearly budget with key insights & recommendations from the analysis.  

  • Optimizing client’s DME spend. DME has a significant impact on Volume gain and Preference gain (Brand Equity), with every 10.0% increase in DME results 10.9% increase in Volume. 

  • Enabling optimal allocation of promotional spend across channels as part of the annual budget cycle. 
Key Highlights