Driving growth in retail is no longer a simple game of distribution alone.
An understanding of the customer’s shopper profiles, assortment needs, and activation triggers are critical to unlock organic same store growth.
Consumer Firms will need to understand every individual customer’s unique point of sale potential through advanced A.I based clustering algorithms and driving strategic business priorities in a more targeted manner.
The Post Pandemic world demands smart Retail Segmentation initiatives that drive ‘Performance’ and not merely market execution.
Post Covid, it is imperative for consumer firms to move away from static segmentation models focused on market execution for performance driven dynamic segmentation.