Hyper personalization is the ‘Next Big Thing’ that will define the organic growth potential of organizations and give them a leading edge over their competitors.
It is fundamentally about delivering contextually relevant content to each individual persona across the value chain, that maximizes the probability for them to act favourably.
In a hyper competitive environment where new entrants are disrupting markets like never before, organizations need to tap into every precise opportunity available in the market.
This marketing approach utilizes every possible data point available about the customers to define their potential, relevance and expectations and enable product range expansion.
Hyper-personalization focusses on the context much more than the segment
Hyper Personalization leverages A.I to enable organizations
It’s not here just for table stakes, hyper-personalization leads to achieving competitive differentiation in the market.
This AI powered marketing approach is critical to improving retail performance and driving organic growth at scale.
If done right, hyper personalization can drive significant ROI gains even in the short term!
The question is how can companies integrate Hyper-Personalization in their current marketing frameworks? Is this even possible? How can these models lead to organic growth? Connect with us to get answers to all your questions.
We have created an AI-enabled data storytelling tool for personalised sales and marketing – Fable