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Marketing Mix Models

Marketing Mix Models


Post COVID businesses need to re-evaluate their marketing investments in line with the rapidly evolving media landscape. A plan needs to consider a mix of traditional media, digital and point of sale investment to deliver results for the business.

Marketing mix modelling approaches deserve a much-needed upgrade to consider digital and commercial factors while evaluating the priorities for media investments.

And to achieve that, marketing mix models cannot operate in isolation from other advanced analytics workstreams within the sales and marketing function.

An integrated approach that considers all the emerging factors spread across disparate data systems will be critical for MMM to be a valuable tool for decision makers.

MMM needs to reinvent itself to be relevant for decision makers in the post pandemic world by integrating deeply across digital and commercial drivers.

Our MMM algorithm leverages advanced analytics to deep dive into the cause and effect of growth drivers in an integrated manner and forecast future business performance.

We build unique MMM models, customized to business requirements. From variable categorization, through model training to results development, we deliver outputs that form the foundations of key marketing investments of our clients.

Sounds complicated? Don’t worry. We have extensive experience in building MMM frameworks for world’s leading brands.

If an Integrated and evolved Marketing Mix Modelling approach interests you, get in touch with us for more information.

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