Developing a district level market potential index to prioritize investments in Bangladesh for a global beverage company
01. Business Challenge
The world’s largest beverage company wanted to develop a 3 year investment roadmap for Bangladesh – one of the largest market opportunities for the beverage category with a 150 Million population
However given the vast diversity & complexity of the market landscape, the client wanted to prioritize the regions which had the highest potential for growth to maximize the ROI of the market place investments.
Decision Point integrated multiple sources of socio-economic data across household expenditure, population demographics and social parameters available at the most granular district level and created a market potential index through a statistical model.
Decision Point further created unique indices across various strategic priorities based on an intelligent selection of parameters and weighting procedures which bring out the most relevant investment regions for a specific strategic priority.
The Client used the model developed by Decision Point to make the strategic investments prioritizing the regions which were recommended by the MPI model.