A Global beverage company wanted to prioritize investments in Bangladesh. Check out how Decision Point experts developed a district level market potential index to help the client in this short case study.
01. Business Challenge
The world’s largest beverage company wanted to develop a 3-year investment roadmap for Bangladesh – one of the largest market opportunities for the beverage category with a 150 million population.
The challenges faced by the company included:
- Vast diversity & complexity of the market landscape
- Difficulties in prioritizing regions which had highest potential for growth
- Difficulties in maximizing the ROI of the marketplace investments
02. Approach
To address these challenges, Decision Point integrated multiple sources of socio-economic data across household expenditure, population demographics and social parameters available at the most granular district level and created a market potential index through a statistical model. This involved:
Decision Point experts further created unique indices across various strategic priorities based on an intelligent selection of parameters and weighting procedures which bring out the most relevant investment regions for a specific strategic priority.
03. Impact
The client, a global beverage company, used the Market Potential Index model developed by Decision Point. This enabled the client to:
- Handle the complexity of the market landscape efficiently
- Prioritize regions with the highest potential for growth based on recommendations
- Build a long-term investment roadmap in an emerging market
- Make strategic investments based on model recommendations
- Maximize the ROI of marketplace investments
Key Highlights
- Prioritized Regions recommended
- Pin point relevant parameters
- Share gain Opportunities
- Maximize ROI
