Retail Segmentation
Retail Segmentation
Overview
Driving growth in retail is no longer a simple game of distribution alone.
An understanding of the customer’s shopper profiles, assortment needs, and activation triggers are critical to unlock organic same store growth.
Consumer Firms will need to understand every individual customer’s unique point of sale potential through advanced A.I based clustering algorithms and driving strategic business priorities in a more targeted manner.
The Post Pandemic world demands smart Retail Segmentation initiatives that drive ‘Performance’ and not merely market execution.
Post Covid, it is imperative for consumer firms to move away from static segmentation models focused on market execution for performance driven dynamic segmentation.
How to drive higher ROI from market initiatives and reduce wastage out of customer investments, in the Post-Covid world?
The pandemic is accelerating the shift to performance marketing across industries, including CPG companies and one can no longer apply a static segmentation approach to customers. The traditional approaches need to evolve into a more agile and dynamic segmentation approach to drive sustainable incremental growth.
Decision Point has experience building foundational customer data platforms, running real-time advanced AI algorithms and defining dynamic target groups for driving Retail Segmentation – unlocking massive value for our clients.
Our unique agile segmentation & business process flow elevates segmentation to truly drive performance in line with potential.
Get in touch to know more.
