A Leading CPG firm required profitable growth for a complex product portfolio. Decision Point experts enabled the Business Simulation Environment to analyze and prioritize pricing decisions for the same to deliver profitable growth.
01. Business Challenge
The leading CPG firm had over 100+ SKUs. Given the oligopolistic nature of the category, pricing is a key lever for growth. The CPG form dealt with the following challenges:
- Multiple pricing initiatives running across SKUs every quarter
- Challenging to prioritize the key pricing initiatives
- Driving profitable growth in the business
02. Approach
Decision Point experts addressed these challenges by developing a simulation environment to simulate the impact of various commercial levers and evaluate various scenarios for growth. The Business Simulation Environment by Decision Point involved the following:
This enabled the client to make more prudent business choices.
03. Impact
The Business Simulation Environment led to a successful impact on the client’s business. Based on it, the client can:
- Prioritize between various SKU pricing decisions
- Invest more marketing resources behind the pricing decisions
- Drive profitable growth for complex product portfolio.
- Have a higher impact on business
Key Highlights
- Scientific Pricing Decision
- Opportunity Identification
- Advance Analytics Approach
- Share Gains Opportunity
