Pricing Analytics is one of the biggest impact areas for any organization. Devising price strategies based on real data and not ‘just’ on intuition marks the path of success for organization.

Our pricing expertise spans across geographies with diverse challenges – hyper-inflationary markets, unstable taxation dynamics, highly regulated retail pricing, complex cross category interactions and many other unique market factors.

With that said, there are fundamentally three different scenarios in which pricing interventions need to be considered – strategic, situational, and tactical.