Hyper personalization is the ‘Next Big Thing’ that will define the organic growth potential of organizations and give them a leading edge over their competitors.

It is fundamentally about delivering contextually relevant content to each individual persona across the value chain, that maximizes the probability for them to act favourably.

In a hyper competitive environment where new entrants are disrupting markets like never before, organizations need to tap into every precise opportunity available in the market.

This marketing approach utilizes every possible data point available about the customers to define their potential, relevance and expectations and enable product range expansion.