Institutionalizing a trade spend optimization process within the modern retail channel for a global CPG company
01. Business Challenge
In the current market uncertainties, the major challenges which companies are facing are:
- Estimating the sales for the next 12 months
- Foreseeing the shape of recovery/stabilization a particular product would have in any market
- Understanding the emerging market share opportunities driven by the post-covid consumer behavior.
02. Approach
Decision Point experts implemented The COVID Business Recovery Simulator – a tool which provides the sales estimates for short to medium term at different granularities (Channel*Category) by leveraging:
Leveraging the insights from the COE, the client has institutionalized a robust promotion planning process which enables all the key decision makers within the system to invest behind the most optimal plans for growing the modern retail channel.
03. Impact
The expert business recovery solutions from Decision Point enabled the Global CPG company to:
- Gain market share through planned interventions from the COVID Business Recovery Simulator Tool.
- Simulate and plan recovery scenarios at a granular channel and portfolio level.
- Tackle market uncertainties with ease.
Key Highlights
Scientific Modelling Approach
