Smart Innovation
Marketing Mix Models
Overview
Smart Innovation, an AI/ML-powered engine, improves the success rate of product innovation by five times. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. In short, it helps you stay one step ahead of your competition and hit the bull’s-eye with your innovation – every time.
Leverage product, consumer, and social data to understand customer sentiments and create winning products.

The Smart Innovation approach to improve your product success rate by 20%
Increase market share by creating winning products at the right time. It’s time to move from ‘Innovation’ to ‘Smart Innovation.’
