Take advantage of Predictive Share solutions to stay ahead of the competition.
01. Need for a Market Share Forecasting
A high market share indicates a firm’s position in the market and can allow it to operate at an efficient level. To gain market share in highly competitive markets, organizations should:
- Have an outside-in view that is augmented by internal planning.
- Be aware and proactive when it comes to addressing positioning strategies in an oligopoly environment.
- Identify all the sources and levers that can contribute to Share change, such as price, distribution, promotion, packaging, etc.
02. Solution for Market Share Forecasting
The Market Share Forecasting Solution provides the user with a holistic E2E share management solution that helps them understand sources, drivers, forecasts, and planning. Using the solution, the end-user can:
04. The Uniqueness of the Solution
The Market Sales Forecasting solution from Decision Point incorporates the following features:
- Diagnose changes in share by analyzing share drivers
- ML-enabled models ensure high accuracy
- Users can not only forecast share but also evaluate various scenarios and plan accordingly
- Functionalities and outputs of the solution are designed for easy integration with business processes (Diagnose, Predict, Plan)
03. Impact
By implementing Decision Point’s advanced analytics model, clients were able to:
1. Obtain a 3pt share in one year for one of the largest beverage players in Eurasia.
2. Gained leadership in one of the fastest-growing channels in Turkey.
3. Achieved a 2 Pt share gain plan in a highly competitive Kazakhstan market by creating a granular, action-oriented plan.
4. The shift to right levers and products gave an FMCG company a 1.5-point gain in Nigeria.
