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Decision Point and Promotion Optimization Institute recently partnered in for POI Chicago Summit. The POI’s mission is to bring together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders to improve enterprise planning and the promotion & distribution of consumer goods. 

On 4th November 2021, the Leadership Team of Decision Point participated in the Hybrid POI Annual Chicago Summit. 

A session was conducted by our CEO Ravi Shankar and one of our promising clients Maria Cumana, entitled “Leveraging RGM, Data, and Innovation at the Heart of Your Transformation Strategy”. Maria Cumana is Director of Digital Transformation & Insights for Kellogg’s Latin America.

During the session, Ravi shared learnings and best practices on driving RGM user adoption and change management for a successful digital transformation.

Here are some key takeaways from the session that you can start implementing from Today:

  • Analytics adoption maximized through MS Teams integration of RGM tools
  • Leveraging AI Model capabilities to dynamically forecast pricing impact (who wouldn’t want that at current levels of inflation!)
  • Utilize specific Catcher SKUs to minimize volume losses due to pricing decisions

Want complete access to the session? Just simply write to us.

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