Building anything from scratch comes with problems no one can anticipate. However, the process can be made easier with proper guidance. In chapter 6 of Decision Point’s Coffee Table, Abhishek Raghupungav, Vice President and Product Head at Decision Point, talks about Building from Scratch and the process he follows to create a successful product.

“Anyone trying to come up with something new or start from scratch should thoroughly evaluate the additional utility they are adding on the services/products which already exist in the market.”

Abhishek speaks of what the product development cycle should look like, how important it is to successfully navigate failures and how to build upon successes. A successful product can only be built by a successful team, and Abhishek highlights the qualities he looks for while building his team. 

A product development cycle has multiple stages, all of them equally important. Abhishek sheds light on all these stages and the common errors many brands make while making their products. In his words, “anybody can build a product; the hard thing is to sell it.” 
Tune in to our newest episode to learn what makes a product easier to sell and things makers should prioritize while developing it.